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Books Are Bestsellers Online - Why?


According to a survey by Vertis, 43% of online American shoppers bought books in 2002. CD's trailed at 29%. Both of these figures have actually declined somewhat since 2000.

The biggest gainers from 2000 were toys; 23% of online American shoppers bought toys from websites.

Jupiter Research estimates that online book sales will slowly grow to $4 billion by 2006; slow growth is attributed to the fact that early adopters of the Internet were more wealthy and more well-educated.


Where does your product fit into these numbers? Even if you don't sell books, CDs or toys, don't think that these numbers mean nothing to you.

Consider the characteristics of these gifts:

  • They travel well (you can ship them easily).
  • They tend to be known quantities; it is harder to sell something online if the person has no clue as to what the object will look like when held, touched or used.
  • They are small, and tend to have a lower cost. Competitive prices are readily established (no one wants to buy something, and then find out that everyone else paid less).
Take a look at your product, and see how it fits into this picture.


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