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More Americans Online - More Worries About Security


More than 31 percent of consumers who engage in online financial transactions trust that their personal information will be safe, compared with 27 percent at the end of 2001. Similarly, the number of people using the Internet for financial transactions rose to 41.5 percent from 38.9 percent at the end of 2001.

Even though consumers may be doing more shopping online, they're still not spending very much. Just 6.8 percent of respondents spent more than $1,001 in the three months before the survey. The biggest share, 23.9 percent, spent only between $51 and $100.

The Conference Board said, however, that the number of online shoppers is likely to rise and consumers are likely to spend more as the holiday season approaches.

More than 35 percent of Internet users go online daily, while 15 percent go online several times a week.

More than 33 percent of the survey respondents said they'd never been online at all.


Show trust marks, like VeriSign symbols, along with Visa or bank logos at the outset of transactions.

Make sure that your site has a clear and forthright privacy page. Be sure to consult your customers about it, not just your legal department; people need to understand it to be reassured by it.


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