What You Don't Say - Counts!
In this interesting article from ClickZ.com, Susan Solomon gives seven hints on how to make the content of your website more effective.
Her basic idea is that "Sometimes, letting others do the writing is far more effective than anything we could commit to print."
Sometimes, in our haste to give our company message, we forget to write in the voice of the customer, the voice of third-party experts, or letting pictures do the talking.
here for the story (opens in new window)