Can You Say Your Brand Identity In Legalese?
In this interesting article by Internet branding expert Martin Lindstrom, he points out that all of the material on your website should, logically, be representative of your brand identity.
Most web developers would not include legal notices and other material. However, Mr. Lindstrom points out that this material provides you with an opportunity to further imprint your brand identity on your customers.
This tip may not be for everyone; however, take a look at the article to see if it might work for you.
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