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Five Differentiators Between B2B and B2C Email

Story:

In this very detailed article, Debbie Weil of PostmasterDirect gives some great tips for creating effective emails for business-to-business (B2B) and business-to-consumer (B2C) companies.

Here are the differentiators; go to the article to learn the details:

  • Distance from click to sale
  • Permission
  • Copywriting challenge
  • Email lists
  • B2B - the more interesting option?

Analysis:

Many companies outsource their email campaigns, or get advice from outside sources. BE SURE that the company you pick has experience in the area you are interested in!

Link:

Click here for the story (opens in new window)


 

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