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Are You Knee-Deep In Spam? So Are Your Customers!

Story:

According to a study of 1,200 email users, by Executive Summary Consulting, Inc. and Quris, spam makes up the largest part of a typical person's mailbox. At home, 37% of messages are spam compared to 24% of permission-based mailings.

Two-thirds of the respondents to the survey reported that they received too much email. Fifty-two percent of respondents stated that they would delete any message that they had not requested.

Analysis:

This is bad news for everyone who is trying to do business on the Internet. Not only is it difficult to use this channel to contact individuals, it is difficult for business owners to contact other business owners via email.

However, it was noted that marketers who had maintained opt-in email for the longest were most likely to have responsive customers. Most consumers don't view opt-in email as part of the problem, according to the survey.

Link:

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