Does Your Home Page Do Enough For New Visitors?
In this concise article, Nick Usborne of Clickz gives some great tips for making sure that your home page is giving enough support to people who have never been to your site.
Here are a few good ones; go to the article to see the complete list:
- Do you devote a central part of the home page to helping first-time visitors achieve their goals?
- Copy written for first time visitors should be very clear (and don't forget to define any terms that are used only within your company!)
- Are you warm and welcoming? Just don't say "welcome!"
You might also consider using these tips to optimize your "sub-sites" or micro-sites. These are the "sites-within-a-site", usually less than a dozen web pages, that really focus on one particular product or service.
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