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Five Differentiators Between B2B and B2C Email

Story:

In this very detailed article, Debbie Weil of PostmasterDirect gives some great tips for creating effective emails for business-to-business (B2B) and business-to-consumer (B2C) companies.

Here are the differentiators; go to the article to learn the details:

  • Distance from click to sale
  • Permission
  • Copywriting challenge
  • Email lists
  • B2B - the more interesting option?

Analysis:

Many companies outsource their email campaigns, or get advice from outside sources. Companies like yours, which work primarily with other businesses, should make sure that the company you pick has experience in the area you are interested in!

Link:

Click here for the story (opens in new window)


 

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