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Here's How To Check On What People Say To Each Other About Your Company


Did you know that Google has made over 700 million Usenet messages available online - and searchable? It's a great way to find out what people have been saying about your company's products.

(What is Usenet? Usenet is a world-wide distributed discussion system in use since 1980. It consists of a set of "newsgroups" with names that are classified hierarchically by subject. "Articles" or "messages" are "posted" to these newsgroups by people on computers with the appropriate software.)

For example, to find out what people are saying about your company, go to the Google Groups search at Then, enter the brand name, product name or company name you are interested in.

This technique can also be used to see what people are saying about competitive brands.


This can be a real boon to companies that seek to sell to consumers over the Internet. It allows you to accomplish the following:

  • Narrow down the focus to just the people who are online.
  • Narrow the focus again to just the comments that are about you or your competitors.
  • Finally, you are hearing what people are saying to each other, rather than what they say when surveyed by marketing people.


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