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People With Internet Access At Work Spend More Time Online Than Watching TV

Story:

In a recent survey of 1,000 individuals, the Online Publishers Association noted that individuals with access to the Internet at work spent more time online than they spent watching television in a given week.

Users at work are also more likely to be between the ages of 18 and 34, and have more years of education than those who view the Internet only from home.

Analysis:

Depending on where you advertise, this study can be a real eye-opener. Take a look at where the time online at work comes from:

  • 25% of respondents reported that they read magazines less often
  • 25% said they read newspapers less often
  • 15% said they listen to the radio less often.
Where do you concentrate your advertising?

Link:

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