Internet Is Helping People Connect

Story:

In contrast to studies that try to link increasing Internet use with increases in feelings of alienation, a recent study by the Pew Charitable Trust indicates that people are using the net to connect.

For example:

• 50 percent of those who participate in online groups said the Internet has helped them get to know people they would not otherwise have met.
• 37 percent of those who participate in online groups say the Internet has helped them meet others from different generations than their own.
• 27 percent of those who participate in online groups say the Internet has helped them connect with people from different racial, ethnic or economic backgrounds than their own.

Analysis:

This study contains a great deal of useful information for those who are trying to establish (or who hope to establish) a means of participation in their web site. Bulletin boards, chat, online forums all fall into this category.

Check out this report to see whether the groups that you hope to target have a sizeable population on the web.

Link:

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