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How Do You Rent A B2B Email List (And Make It Work)?


In this B2BMarketingBiz article, Deb Goldstein of IDG explains some important tactics in finding and renting an email list, and then getting the most out of it.

Among the important points:

  • What is the source of the list - it should be permission-based.
  • What name goes in the "from" line in the message?
  • How frequently is the list rented? How is it maintained or updated?
  • The three parts of the cost are: base, extra selection and transmission.
  • The biggest players - Cahners, Penwell, Penton, Intertec and IDG (publishing companies).




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