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How Do You Rent A B2B Email List (And Make It Work)?

Story:

In this B2BMarketingBiz article, Deb Goldstein of IDG explains some important tactics in finding and renting an email list, and then getting the most out of it.

Among the important points:

  • What is the source of the list - it should be permission-based.
  • What name goes in the "from" line in the message?
  • How frequently is the list rented? How is it maintained or updated?
  • The three parts of the cost are: base, extra selection and transmission.
  • The biggest players - Cahners, Penwell, Penton, Intertec and IDG (publishing companies).

Analysis:

None.

Link:

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