Check out these tips:
- Make sure your Web site listens -- Attention should be paid to both explicit and implicit customer requests.
- Give customers what they want -- Customer inquiries should be captured and the information should be used to enhance the site content for future visitors.
- Make responsive content and response mechanisms easy to find and easy to use -- In a nutshell, the white paper states, "Hidden content is the same as no content at all."
- The "80/20" rule -- Eighty percent of all site traffic is aimed at 20 percent of the content. Essentially, a small amount of content is responsible for most of the business so filling your site with the right content is critical.
- Get "pushy" -- E-mail notifications, when timed properly, can act as extensions for your Web site and motivate visitors to return.
- Respond fast -- E-mail response should be as quick as possible otherwise you run the risk of a disappointing a customer that wont be likely to return.
- Track religiously -- Consistent monitoring of customer requests allows for better focus of Web content.
- Automate, automate, automate -- An increase in site traffic can easily cause basic tasks to become neglected. Automation enables labor-intensive chores to be completed immediately, resulting in increased customer satisfaction.