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Did Poor Usability Kill E-Commerce?

Story:

In this article by web usability expert Jakob Nielsen, the question of what killed the dot-coms is addressed. Poor business plans are to blame, but these sites also had very poor usability; the average site could have improved their sales figures substantially if they had sites that were easier to use.

Analysis:

You are working hard to not make the same mistakes as the "dot-bomb" companies. Be sure that you don't throw the baby out with the bath water; what you need is a usable web site, not just a cool web site.

Link:

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