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Did Poor Usability Kill E-Commerce?


In this article by web usability expert Jakob Nielsen, the question of what killed the dot-coms is addressed. Poor business plans are to blame, but these sites also had very poor usability; the average site could have improved their sales figures substantially if they had sites that were easier to use.


You are working hard to not make the same mistakes as the "dot-bomb" companies. Be sure that you don't throw the baby out with the bath water; what you need is a usable web site, not just a cool web site.


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