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Does Your Company Have Adequate Domain Name Management?

Story:

According to the September Issue of the Monthly Management Review, a newsletter published by the Gartner Group, domain name management has become an essential element of every business with an online presence. The article notes that the recent announcement of the new top-level domains has made enterprises realize that there is a need to implement a domain name strategy.

Analysis:

The article notes that many enterprises have purchased domains in a very opportunistic manner. They recommend that companies have a central Register to lessen the burden of domain name management and potentially yield a discount for bulk registrations of domains. They recommend that enterprises create a team that involves the legal and marketing departments as well as information systems organization. This team should evaluate potential top-level domains as well as country codes.

This can be a particular problem for companies like yours, which sell to other businesses; most such companies have domain names intended to appeal to particular groups or vertical markets.

Link:

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