A study of the plans of small businesses by SmartAge.com and Millward Brown Intelliquest is revealing of the plans of small businesses in using online promotion.
Survey results include:
Here are the methods they use: direct e-mail (29%), reciprocal links (20%), banner ads (11%), affiliate networks (9%), community chat (8%), interstitials (2%).
- 45% of respondents believed that online promotion has already helped their organizations compete in today's marketplace (11% felt that online promotion did not help).
- 38% are trying to reach a national market.
- 35% are primarily trying to reach a local audience.
- Only 9% are trying for an international audience.