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Small Businesses Plan Online Promotion


A study of the plans of small businesses by and Millward Brown Intelliquest is revealing of the plans of small businesses in using online promotion.

Survey results include:

  • 45% of respondents believed that online promotion has already helped their organizations compete in today's marketplace (11% felt that online promotion did not help).
  • 38% are trying to reach a national market.
  • 35% are primarily trying to reach a local audience.
  • Only 9% are trying for an international audience.
Here are the methods they use: direct e-mail (29%), reciprocal links (20%), banner ads (11%), affiliate networks (9%), community chat (8%), interstitials (2%).




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