Buy Now Login Call 866-SITEDOC HomeWebsite Evaluation ProductsWebsite Evaluation BenefitsCustomer TestimonialsContact UsCustomer SupportAbout Us
Support OverviewFAQWeb Success CenterGlossaryResourcesArticlesNews Stories




How To Build Brand Equity Without Huge Advertising Costs


According to a new study by Andersen Consulting, the best ways to reach the online buying public --- are the same ways you would use to reach the offline public. First, discover who your real customers are and then tailor their online experience at your site to meet their expectations.

As many as one-third of online consumers are more interested in these characteristics of your site than price:

  • Web site speed
  • Ease of use
  • Security
  • Overall brand selection (for retailers)
The study was conducted among more than 2,000 online purchasers in 17 different industries.




Click here for the story (opens in new window)


| Home | Website Evaluation Products | Benefits | Testimonials | Contact Us| Support | About Us | Site Map |
Copyright © 2001-2005 LLC. All rights reserved.
Read our privacy policy and confidentiality agreement.