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45% Of Internet Shoppers Are Newbies


In a survey the results of which were released by Active Research, of 1135 online shoppers, 45% were making purchases on the Internet for the first time ever.


This fact has several important ramifications for web site owners:

  • It is essential that your site be as easy to use as possible
  • Your site should not depend in any way on having experienced users as the main customer focus.


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