45% Of Internet Shoppers Are Newbies
In a survey the results of which were released by Active Research, of 1135 online shoppers, 45% were making purchases on the Internet for the first time ever.
This fact has several important ramifications for web site owners:
- It is essential that your site be as easy to use as possible
- Your site should not depend in any way on having experienced users as the main customer focus.
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