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References

 

Fishing For Multiple Revenue Streams

Story:

In this Business 2.0 article, Steve Outing looks at some of the options, most of them variations on the 468x60 pixel banners we're all used to (way too used to - clickthru rates of .2% have been reported):

  • Tall ads (skyscraper ads that are tall and thin - and big)
  • Really big ads (seen on CNET)
  • Pop-up ads that appear when a user mouses over or clicks on an area of the screen.
  • Interstitial ads appear "between screens" or after you (thought you) left a site.
  • "Wallpaper" - sort of like a watermark on the page.
  • Paid subscriptions in exchange for freedom from ads.
  • On-demand marketing e-mail, where the customer goes to a site and requests information on a topic or product type.
  • Requesting donations (see http://www.useit.com, Jakob Nielsen's site.

Analysis:

None.

Link:

Click here for the story (opens in new window)


 

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