Do You Think People Just Love To Explore Your Site?
In a recent article posted on his usability web site, expert Jakob Nielsen quotes a new Xerox PARC study on user behavior.
One remarkable output from this study, which consolidated comments from over 2,100 web users, ONLY 2 PERCENT of the users described themselves as just "exploring" a site to find information.
71% described themselves as collecting specific information to meet a particular goal, or were using a Find or Search feature to get a particular piece of information.
None. But if your site design and web concept revolves around the idea that people will explore your site to find the good stuff, beware!
here for the story (opens in new window)