Customer experience refers to how a prospective customer feels when visiting your website. Studies have shown that people tend to associate how they felt about visiting your website with your company and your brand.
For example, waiting a long time for slow pages, or being promised one thing by a link and then being shown another, lead to experiences like "they made me wait" or "they don't keep their promises."
On the other hand, positive experiences on a website were also transferred to the company and brand, leading prospective customers to feel good about a company without having used any of the products or spoken with any employees.
The best way to make sure that your website offers the best possible customer experience is to get an objective, expert website evaluation