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Competitive Analysis

A competitive website analysis examines and compares your site and your closest competitor's sites, helping you assess where you need to improve in order to compete, and what features are needed to help your business survive. A competitive analysis gives you the information you need to make decisions about where to spend your money and effort on the Internet.

Everyone who is serious about their website knows at least a little about their competitors on the web. But there are benefits to getting an objective opinion from someone trained to look at websites - as opposed to doing it yourself:

  • You are not objective about your own site; it is impossible for you to fairly rate your site against another.
  • Usability is the most important single measure of whether or not the pool of customers finds your site the one that meets their needs best (a usability expert could tell you.)
  • An expert at Internet sales can cite specific best practices in use on the best sites, and more fairly rate one site against another (since your competitors are unlikely to publish their conversion rates!).
And, even if you find your competitor doing something differently, how can you know whether it is a better way?

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