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Early adopter

The phrase "early adopter" refers to people who are inclined to be the very first ones on their block to pick up a new technology, or visit a new website. Early adopters, as a rule, are a poor judge of how good a website is, because they have a higher-than-average motivation (which allows them to power through poor site usability) as well as a higher-than-average capacity to visualize website information architecture.

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