The term anonymity when applied to websites and website design refers to the idea that the person looking at the website cannot be identified by the owner of the site. Anonymity is one of the key concepts of site design, because the desire to remain anonymous is one of the most bothersome characteristics of the Internet for business owners. If you don't know who this user is, if you can't shake their hand and look them in the eye, how can you make sure they will come back?
A thorough website evaluation and review will help you find ways to pierce this cloak of anonymity and convince your visitors to reveal themselves and come closer to your business.
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