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Website usability refers to the extent to which the structure, the layout, the graphics and the text of a website can contribute to the ease of use of the site: how easy is it to perform basic tasks (like finding a particular item), how easy it is to learn how to find your way around and see the extent of information on a site, and so forth.

Studies have shown that people respond positively to websites that are designed to be easy to use; these people will associate positive feelings with the brand or corporate identity of the usable site.

And, as all of us who have visited bad websites know, if a site is not usable, the solution is to simply leave that site and go back to your favorite search engine, where you can find many more sites to visit.

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