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References

 

Eye Tracking

Eye tracking refers to special hardware that is used to watch the orientation of the eyes of website users. Studies are done using this data to see not just what people click on, but exactly what they are looking at when they use the Internet.

What areas of the site tend to be avoided? Where do people tend to look first? An understanding of the basic results of eye tracking studies can help to increase the usability of a website.

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